BRAND WORKPRODUCT

BENJAMIN EDGAR MUG


Client Benjamin Edgar
Year 2020


As described best by Benjamin: "Milled from a single block of 304 stainless steel via 5-axis CNC machine. Continuing the theme of taking common merchandise that almost all businesses have, a coffee cup with their logo on it, and wildly exaggerating it. End goal was an object, and a photo, that describes all of the nuances of the Benjamin Edgar approach in a single concept. Incredibly heavy, somewhat uncomfortable to hold, unfortunately expensive to manufacture, and perfectly distracting."

CALIPER created 3D CAD files based on a set of drawings, and connected the client with a Chinese manufacturer.